Bacardi Innovation Brands

Product Trailers for 2 New Beverages

Brief: Propose product positioning and strategy as well as naming, tagline, manifesto, script, tonality, and packaging (can + 6-pack) in line with the locked brand territories. Focus on a strong extrinsic story relevant to the occasion and Gen Z aspirations.

Brand Innovation 1 - FLWR PWR

Brand Innovation 2 - FLWR