MINI Handles Life

"Not all who wander are lost”

Brief: Experiential advertising campaign to get people immersed in the MINI community and cars.

Won: MINI Cooper Live Pitch, Miami Ad School Top Dog.

Partners: David Cabezas CW, Dalerys Gonzaléz AD, Andrea Baridon AD, Sandra About Jaoudeh AD, Wonsik Cho Strategist